Craft Beer continues to grow: enjoyment is key!

Although total beer consumption per person has been slightly declining for years, the love for craft-brewed beer remains undiminished. More and more people are discovering the unique flavors of independently brewed beers, and that's good news! A survey of various breweries shows that 2024 has been a year of growth – despite excise duty increases.

What are we drinking less of?

Consumers are making more conscious choices and drinking fewer mass-produced beers. Major pilsner brands are losing ground, and even specialty beers from large breweries are being chosen less often. Instead of quantity, it's increasingly about quality: beer is no longer poured thoughtlessly but tasted and experienced with attention.

What is being drunk more of?

Independent brewers are seeing their popularity rise. Beer lovers are increasingly aware that craft-brewed beer is about craftsmanship, creativity, and passion. This is reflected in the growth of numerous small breweries. They provide a surprising and versatile offering, with something special for everyone to discover.

Low-alcohol specialty beer is an example of innovation that has emerged from independent breweries, such as ours. All figures also show that this category continues to grow, even as low-alcohol pilsner declines.

The Evolution of Craft Beer

In the past decade, the number of breweries has significantly increased, with an explosion of new flavors and styles. Regional breweries with their own story and strong local involvement are flourishing. Although fewer new breweries are opening today than in the early years of the craft beer revolution, the market remains healthy. The growth of existing independent breweries more than compensates for the decline in new initiatives.

What is Craft Beer?

The term 'Craft Beer' originates from America, where it stands for artisan-brewed beer. In Europe, the term is often used for modern beer styles, but for us, it means a bit more: true Craft Brewers are independent, work with passion, and always choose quality over mass production. No compromises, no shortcuts – only the best ingredients and the finest beers. Want to know more about Craft Beer? Read about it here!

Cheers to the growth of Craft Beer and to a future full of flavorful discoveries! 🍻